Forge 360 · growing UK product database
Know What You're Using
Search everyday food, toiletries and household products. Understand what's inside them and compare practical alternatives.
Growing UK product database
142 products · 17 retailers · 78 brands · 124 own-brand lines · product information last reviewed 2026-10. This is a growing database, never a claim to hold every product in Britain — always check the current packaging because formulations change.
Shop by where you buy
Where do you shop?
Pick a shop to see its categories, own-brand ranges and everything we have recorded there. Add your regular shops in My Products to personalise alternatives.
Shop by category
Browse the aisles
Four areas, then straight to the product type you buy.
Browse brands
Find a brand
National brands and supermarket own-brand ranges, A to Z.
One sensible swap
This week's swap
One change at a time, with the price and ingredient difference shown honestly.
Saves about £2.51 a pack
Ingredient of the week
Mineral Oil / Petrolatum
One ingredient explained properly, so the label stops being a mystery.
Highly purified hydrocarbon oils and waxes that sit on the skin surface and hold water in.
- Found in
- Everyday products
- Normal-use concern
- Low · Very effective, cheap, and one of the least likely ingredients to cause allergy — a first-line option for dry skin.
Read this first
Hazard isn't the same as risk
An ingredient may be capable of causing harm under certain conditions, but actual risk depends on dose, concentration, route of exposure and frequency of use.
That's why nothing in this library is labelled simply "safe" or "toxic" — and why an unfamiliar chemical name is not, on its own, a reason to worry.
The journey this page supports
Search or scan → understand the product → compare brand vs own brand → find a suitable alternative → see where to buy it → save the better choice
Every record follows the same route, so you can go from a product in your hand to a decision you're comfortable with — without a single scary label.
Hazard isn't the same as risk. Risk depends on dose, concentration, how you're exposed and how often — and your own sensitivities matter more than any generic verdict. Nothing here is medical advice.
What's In It? is a consumer education library. Product records are typical UK formulations for the product type — recipes change, so the pack in your hand is always the authority, and no record here claims that a specific product is currently stocked by a named retailer. Nothing here is medical advice or a diagnosis: it does not replace the NHS, your GP, your dentist, your pharmacist, the product label, or a qualified professional's assessment. If you have a medical condition, take prescription medicines, are pregnant, or have a diagnosed allergy, check with a professional before changing what you use.
Before you begin
These recordings are provided for relaxation, meditation and general wellbeing. Claims that particular sound frequencies diagnose, prevent, treat or cure medical or mental-health conditions are not supported by reliable scientific evidence. This content is not medical treatment and must not replace professional advice, medication or healthcare. Listen at a safe and comfortable volume.
You can review this notice again from the info icon beside any track.